Florence does not do things quietly. It invented the Renaissance, gave the world Gucci and Ferragamo, perfected the art of leather, and still houses some of the most breathtaking rooms on earth. This three-day experience moves through the city the way it was meant to be experienced — slowly, privately, and with people who have given their lives to their craft.
Stay in a Picturesque hotel in the centre of Florence.
All proceeds support the Green Journey Coalition's mission to eliminate microplastic pollution from the world's waterways.
Day 1: The Art of Scent — Aquaflor & the Renaissance City
Morning | Aquaflor Private Perfume Creation
In the enchanting setting of the historic Palazzo Corsini Antinori Serristori — a Renaissance palace steps from the Piazza Santa Croce, home to one of the world's great perfume houses — a master perfumer takes you on a two-hour private journey through the intriguing world of fragrance. You begin with the history of Florentine perfumery: the alchemists, the apothecaries, the Medici court and its obsession with scent. Then the raw materials, more than a thousand essences in the olfactorium, natural extracts from every corner of the earth. You smell, you learn, you begin to compose.
By the end of the morning, you have created a formula for a personal Eau de Parfum, developed and bottled by your own hand. The formula is kept on file. The fragrance exists nowhere else on earth. It is entirely yours.
Afternoon | Private Fashion Heritage Walk — Gucci, Ferragamo & Via Tornabuoni
A private guide through five centuries of Florentine fashion. Florence did not merely influence style — it invented it. The first wool guilds, the first silk merchants, the Medici obsession with beauty as power: all of it led, in a straight line, to Guccio Gucci opening a leather goods shop on Via Tornabuoni in 1921, and to Salvatore Ferragamo — shoemaker to Marilyn Monroe, Greta Garbo, and Audrey Hepburn — making his headquarters in a 13th-century palace on the same street.
You visit the Gucci Garden, housed in a Medieval Tribunal building on Piazza della Signoria, where the full arc of the house's extraordinary history is laid out across extraordinary rooms. Then the Ferragamo Museum: prototypes, celebrity commissions, decades of footwear that changed the way the world understood craft. Your guide provides the backstory that no guidebook contains — the family feuds, the creative rivalries, the specific techniques that made Florentine leather the standard against which every other leather in the world is measured.
Evening | Dinner in a premium restaurant
Day 2: The Craft of the Hand — Leather, the Vasari Corridor & the Uffizi at Night
Morning | Private Leather Workshop — Florentine Artisan Atelier
Florentine leather is not a product. It is a tradition that predates the Renaissance, passed from hand to hand through generations of artisans who learned in workshops not unlike the one you are about to enter. Professional fashion designers and leather craftspeople — who blend centuries-old Florentine technique with contemporary design — guide you through the process from beginning to end.
You study the leathers. You choose your materials, your colour, your finish. You cut, stitch, and burnish. You leave with a handmade piece — wallet, cardholder, belt, or small bag — made entirely by your own hands, under the eye of people who have been doing this their whole lives. It is a different kind of souvenir. It is something you made.
Afternoon | The Vasari Corridor + Uffizi Gallery
The Vasari Corridor is one of the great secrets of Florence. Built in 1565 on the orders of Cosimo I de' Medici, it is an elevated passageway — more than a kilometre long — running above the rooftops of the city, through the Uffizi, across the Ponte Vecchio, and into the Palazzo Pitti on the other side of the Arno. For centuries it was used by the Medici to move unseen above their city. It reopened in 2025 after eight years of closure. Almost no one has walked it.
Your guide takes you through the Corridor — its walls lined with an extraordinary collection of self-portraits spanning five centuries of European art history — and then into the Uffizi itself. Botticelli's Birth of Venus. Caravaggio's Medusa. Michelangelo's Tondo Doni. Leonardo. Raphael. Titian. The greatest concentration of Renaissance masterpieces in the world, with a private guide, at your own pace, with no crowd.
Day 3: The Medici Table — Market, Wine & Farewell Florence
Morning | Mercato Centrale Food Tour
The covered market at San Lorenzo — the cast-iron cathedral of Florentine food, built in 1874 — with a local guide who has been shopping here for decades. Tasting as you walk: the freshest mozzarella in Tuscany, lardo di Colonnata cured in the marble caves of the Apuan Alps, ribollita from the stall that has been making it the same way since before you were born. Florence eats seriously and without pretension. This morning teaches you how.
Afternoon | Chianti Wine Estate — Into the Tuscan Hills
A driver takes you south into the hills, the Chianti Classico zone, where the landscape looks exactly like a Renaissance painting because it essentially is one. A family-owned estate: a tour of the cantina, a barrel tasting of wines that have aged while the vines outside were still growing, a walk through the vineyard rows, and a long lunch prepared entirely from what the estate produces. Olive oil pressed on the property. Bread baked that morning. Wine poured freely. A case of the estate's finest to take home.
Evening | Aperitivo
The terrace above the city as the light goes golden. Every terracotta rooftop, every tower, Brunelleschi's great cupola sitting above everything like a full stop on seven hundred years of the greatest concentration of human beauty ever assembled in one place. A Negroni. The city below. The particular contentment of someone who has spent three days inside something extraordinary and knows it.
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