Words matter—a compelling headline and clear description can be the difference between a $500 bid and a $5,000 bid. Here’s how to make your auction listing, whether for a unique item or an unforgettable experience, truly irresistible.
At Charitybuzz, we’ve helped nonprofits sell hundreds of thousands of extraordinary items and experiences—and we know firsthand that your description directly impacts your fundraising success. Here are three powerful best practices to help you write headlines and descriptions that inspire confidence, excitement, and immediate bids:
1. Grab Attention with Clarity and Intrigue
Your headline is your first and best shot at capturing a bidder’s interest. Clearly convey the unique appeal and value of your item or experience in a concise yet enticing way. Prospective bidders should instantly understand what's special and feel compelled to click and learn more.
Example:
- Experience: Instead of "Lunch with Famous Actor," try "Private Lunch with Tom Hanks in NYC – Discuss Films, Life, and More!"
- Item: Rather than "Signed Guitar," say "Guitar Signed by Bruce Springsteen – Own a Piece of Rock History!"
2. Transport Your Bidders
Put yourself in the shoes of your prospective bidder. What exactly will they experience or how will owning this unique item make them feel? Great descriptions instantly paint a vivid picture, helping bidders envision themselves smiling broadly as they enjoy their purchase.
Example:
- Experience: "Enjoy a once-in-a-lifetime private stadium tour, stepping onto the field to toss the ball around with your sports idol."
- Item: "Display this authentic, game-worn jersey in your home and relive the championship-winning moment every time you pass by."
3. Set Clear, Accurate Expectations
Compelling copy is essential, but honesty is equally critical. Clearly specify exactly what's included, whether describing the details of a collectible item or the precise nature of an experience. Clear expectations up front lead to happier buyers and lasting engagement.
Pro tip: It's always better to exceed expectations than to disappoint. Be clear, specific, and authentic from the start.
At Charitybuzz, your fundraising success is our success. Crafting an irresistible auction listing—for both unique items and unforgettable experiences—isn't complicated; it just requires thoughtful attention and clarity. Follow these tips, and you'll attract more bidders, achieve higher bids, and amplify your mission.
Happy fundraising!
