Enjoy a 30-minute virtual meeting with Rob Light from the comfort of your home. Rob Light is Head of the Music department, a Partner, and Managing Director of leading entertainment and sports agency Creative Artists Agency (CAA).
Under Light’s leadership, CAA’s Music department represents many of the world’s most accomplished and talented musical artists and comedians. Light oversees all of CAA’s music agents, providing strategic counsel on concert tours and event bookings worldwide, as well as advising clients on their overall career development.
Following six years at International Creative Management, Light joined CAA in 1984. He was named Head of the Music department in 1998 and appointed to CAA’s management board in 2001. Under his visionary leadership, Light has led the department’s expansion into London, which marked the first time a full-service agency established an international presence, Nashville, New York City, and Miami, helping CAA become the preeminent talent agency for musicians and comedians in the U.S. and abroad.
A market share leader, CAA represents more of the top 100 worldwide touring artists than any other agency. CAA’s Music clients cross every genre, from pop, rock, and country, to urban, Latin, and EDM, as well as comedy, and include Lady Gaga, Justin Bieber, Beyoncé, Kanye West, Eagles, Gloria Estefan, Bette Midler, James Taylor, Bruce Springsteen, Enrique Iglesias, AC/DC, Bon Jovi, Ariana Grande, and Zac Brown Band, among many others.
Respected throughout the industry for his innovative deal structures and his ability to foresee and adapt to changes in the business environment, Light has led CAA’s music department to new heights by implementing an integrated services model that leverages CAA’s expansive and deep resources within the department and across the agency. This inter-departmental approach has taken clients into soundtracks, theater, features films, television, documentaries, sponsorship, endorsements, and licensing.
Under his guidance, CAA was the first to hire a full time marketing team to create and capitalize on strategic opportunities for CAA clients, working with managers, labels, and local promoters on ticketing and digital marketing, among other initiatives. CAA also customizes sponsorship opportunities that bridge a brand’s marketing objectives and our clients’ needs to create a unique experience for the fan. Further enhancing an artist’s brand and their connection with fans, CAA’s in-house team of licensing and endorsement experts develop new creative and commercial opportunities across a broad spectrum of business areas, including apparel, footwear, fragrance, beauty, and more. Light and his team have also been instrumental in building and creating many of the most successful themed music festivals in the last decade, including Vans’ Warped Tour.
Light was honored as “Agent of the Year” in trade publications Pollstar and Performance Magazine in 1986, 1988, 1990, 1992, 1993, 1994, 2001, and 2003. The CAA Music department was awarded “Agency of the Year” by Pollstar for 12 out of the last 13 years, and “Top Agency” by Billboard for 11 of the past 15 years. In addition, Light has been featured on Billboard’s “Power 100” feature every year since its inception in 2014. He was the 2004 Children’s Choice Award recipient from the Bogart Pediatric Cancer Research Project, and was honored in 2013 by City of Hope with the “Spirit of Life Award.” Light is a graduate of Syracuse University’s Newhouse School of Communication with a degree in Film and Television. Married, with five children, he serves on the Board of Trustees for Syracuse University and is a Board member for The Rock & Roll Hall of Fame, the Tiger Woods Foundation, and Nile Rodgers’ We Are Family Foundation.