Enjoy a virtual music industry mentoring session with Primary Wave's Chief Content Officer, Natalia Nastaskin!
In her role as Chief Content Officer at Primary Wave Music Publishing, Natalia is responsible for creating monetizable opportunities across the entertainment, metaverse and media landscapes for the company’s legendary and iconic artists and music catalogs. Natalia leads content development strategies in film, television, podcasts, emerging platforms and live events for artists, songwriters and estates – including, Whitney Houston, Smokey Robinson, James Brown, Luther Vandross, Olivia Newton-John, Air Supply and Sun Records. She has been integral in the company’s journey into digital collectibles with an investment into Dapper Labs-backed platform, Unblocked, as well as coordinating NFT drops for Primary Wave’s assets and artists including Whitney Houston and Cypress Hill.
Prior to joining Primary Wave, Natalia was General Manager of the Global Music Group at United Talent Agency, where she oversaw a team of over 250 executives, agents and staff across six offices and helped to establish the group as a leader in talent representation. At UTA, Natalia was instrumental in building out the group’s brand partnership, innovation, tour marketing, business affairs and client services divisions, and she played a key role in the music division’s mergers and acquisitions strategy. She also established and co-led the group’s social justice and racial equity task force. Recognized as a power player in the music industry, Natalia has received multiple features on Billboard’s annual Women In Music and Power 100 lists, and on Variety’s Women’s Impact lists.
Natalia is on the Music Industry Advisory Board for Save The Music Foundation, serves on Primary Wave’s Diversity and Inclusion Task Force and has had the honor of being an Executive-In-Residence at NYU’s Steinhardt School of Music Business and a Zafris Lecturer at Berklee College of Music.
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