As Gucci approaches its 90th anniversary year in 2011, the “Forever Now” concept celebrates the traditions that were first established by Guccio Gucci when he founded the House in 1921.
‘Forever Now’ package includes two one-of-a-kind Gucci handbags: a vintage 1960’s Bamboo bag from the Gucci archive in Florence, and a New Bamboo bag designed and customized by Creative Director Frida Giannini exclusively for the Christie’s Green Auction. The New Bamboo bag made of green ostrich is hand-signed by Giannini and embossed inside with "Forever Now, Christie's Green Auction, April 22, 2010". The ‘Forever Now’ package also includes two (2) tickets to the Spring Summer 2011 Women's Runway show in Milan in September 2010, with backstage access to meet Frida Giannini.
First created in 1947, the original Gucci Bamboo bag became an iconic example of the acumen of Gucci’s craftsmen who were pushed to invent clever solutions to war-time rationing of materials. Bamboo cane was heated and bent into a semi-circle, and affixed as a decorative handle. The design, innovative and stylistically distinctive, was an instant hit. Throughout the 1950s and 60s, the Gucci Bamboo bag was worn by countless international celebrities, sealing its future fate as one of Gucci’s most beloved and successful handbag creations.
For 2010 Frida Giannini created the New Bamboo, a 21st century reinterpretation of one of Gucci’s most iconic handbag designs. In reinventing this House classic, Giannini blends tradition with high-tech innovation, and history with high-fashion. Comprised of 140 separate pieces, hand-assembled by an expert artisan in Gucci’s Florentine workshops, the bag is crafted in the same manner as the original and requires 13 hours of work to ensure its perfect details.