Jobs

VP, Digital Marketing (New York, NY) To Top

We are the leading auction site for cause, offering once-in-a-lifetime experiences and incredible luxuries while raising funds for charitable causes around the globe.

Our auctions feature exclusive access to some of the world’s most influential personalities, including Sir Paul McCartney, Tim Cook, Beyoncé, Mick Jagger, Warren Buffett, Taylor Swift, and many more. To date, we have helped raise over $350 million for 4,000+ non-profit organizations, and we’re just getting started!

Based in midtown Manhattan, our company is owned by one of the most successful tech and media entrepreneurs (Broadcast.com, Landmark Theatres, Magnolia Pictures, etc.) and led by a talented team of passionate and dedicated individuals. We strongly believe that diversity of experience, perspective, and background leads to a better environment for our employees and a better product for our users. We encourage you to apply today and help us grow the pie for charitable giving, worldwide.

What We Need

We are seeking an entrepreneurial, performance-focused VP of Digital Marketing to lead our marketing team. This role is part of the Senior Management Team and will report directly to the President.

The VP of Digital Marketing will be responsible for developing and deploying scalable customer acquisition and engagement strategies across both digital and offline channels with a focus on growth

What You’ll Do

• Partner closely with peers across the organization, including Product, Analytics, Engineering, and more.
• Develop, execute, and optimize prospecting + retargeting campaigns through paid media, predominantly Facebook advertising, to build the audience database
• Forecast accurately monthly for paid media budgets and targets
• Perform ongoing bid, budget and creative optimizations to meet forecasts
• Consistently identify opportunities to test and learn across audiences, bidding strategies, and creative, to ensure we’re employing the most effective strategies
• Drive email acquisition growth and communication strategy to build brand loyalty and lifetime value
• Collaborate with in-house copy and design teams to develop and optimize campaigns
• Leverage reporting/tools to communicate performance to Senior Leadership on a weekly/monthly/quarterly basis, highlighting opportunities or trends for continuous improvement.
• Spearhead marketing automation efforts with external vendors.
• Ensure the “voice” of the brand is consistent across all channels.
• Simultaneously develop plans to drive near-term performance while building a foundation for future growth.

What You’ll Do

• A DEEP passion for making a difference.
• 10+ years of B2C digital marketing experience, preferably in e-commerce; 2-sided marketplace experience preferred.
• Hands-on experience with paid social advertising, specifically Facebook Ads Manager
• Track record of leading and building high-performing teams.
• Demonstrated experience managing and implementing digital marketing initiatives that scale to support the requirements of a growing organization
• Proficiency in Google Analytics and in-depth knowledge of tools across digital marketing channels (i.e., Google Ads, FB Advertising, ESPs, etc.)
• Excellent written and communication skills.
• Strong technical aptitude with the ability to quickly learn and adjust to new systems.
• A love for data.

Apply by sending an updated copy of your resume to recruiter@charitynetwork.com.
Equal Opportunity Employer