Jobs

Director of Digital Marketing (New York, NY) To Top

CHARITYBUZZ is seeking a Director of Digital Marketing to develop, implement, track and optimize our digital marketing campaigns across all digital channels. If you live and breathe digital marketing, we want to talk to you.

The Director of Digital Marketing is highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. This well-rounded digital marketer has a proven track record of successful email and social engagement marketing, influencer marketing, paid advertising, content marketing, campaign planning, market segmentation and analyzing data to identify trends and insights and optimize performance. This senior marketing professional will be responsible for driving digital innovation throughout our organization, positioning the team to scale delivery against our growing volume of campaigns by setting our digital marketing strategy, collaborating cross-functionally with internal teams and partnering with advertising and media specialists to increase our marketing results. The ideal candidate operates with a high sense of urgency, is exceptionally detail oriented and enjoys operating in a fast pace environment.

We'll love you because you:

• Have experience developing, managing and implementing projects across multiple digital channels including website development & optimization, email marketing programs, digital/social media campaign planning & execution, SEO/SEM, marketing database, and display advertising campaigns
• Proactively recommend new digital strategy, tactics and projects that will amplify and improve campaign performance
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Are a highly motivated team player with the ability to influence and drive change
• Are not afraid to mix it up with the engineering team
• Have first-rate analytical and project management skills
• Are purpose-driven and looking for a career that aligns with your passion of giving back

Additional responsibilities include:

• Measuring and reporting on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Develop, evaluate and oversee the implementation of A/B testing protocols and procedures
• Monitor and analyze ongoing campaigns to ensure success and continuous improvement
• Liaise with sales and design teams to optimize customer experience and drive conversion & revenue
• Communicate with senior leadership about marketing goals and results

Required:

• 5+ years’ experience in B2C digital marketing and advertising
• Expertise with social media, web strategy, display advertising, lead generation, user acquisition and engagement, Salesforce.com, Google Analytics, Adwords, SEO/SEM/PPC
• Bachelor’s Degree

Apply by sending an updated copy of your resume to recruiter@charitynetwork.com.
Equal Opportunity Employer