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Wholesome Wave


Wholesome Wave is a nonprofit working to make locally grown fruits and vegetables more affordable for the people who need it most. When people can afford produce, they buy it. And when the millions of Americans struggling with poverty eat more fruits and vegetables, we see immediate improvements for families and farmers—and enormous long-term gains for public health, local economies, and the environment. Our innovative initiatives serve hundreds of thousands of under-served consumers, as well as thousands of farmers annually, in 46 states and counting.

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