We just launched the most valuable trading card auction to date: ‘52 Topps Mickey Mantle rookie PSA graded 8, fully graded Jordan rookies, 1951 Bowman baseball card set, the list goes on. Charitybuzz planted our flag in the fast-paced and exciting world of trading cards – an industry projected to balloon from $13 billion in 2020 to upward of $100 billion by 2027.
It made perfect sense for Charitybuzz to act on this opportunity, and we did just that – quickly. We went in already well-established as a leading auction platform known for incredible offerings and top quality. We’ve cultivated an engaged community of hundreds of thousands of loyal customers. Those core assets proved important, but our real key is cause.
It is broadly known that people prefer to purchase with cause, especially those in the younger generations now accumulating spending power. In a recent Porter Novelli/Cone study, 86% of consumers reported wanting to purchase from a purpose-driven company. Seventy-two percent of consumers say they’re more loyal to companies that lead with purpose. Our mission and business model uniquely position us to deliver on this preference.
It’s not an overstatement to say that we changed it for the better when Charitybuzz entered the trading card space. As we succeed in the card market, we are moving millions of dollars toward cause and sparking an exponential increase in impact generated for our non-profit partners. We’re transforming the trading card market by moving new, incremental funds into the cause sector.
And we’re giving collectors the brand new opportunity to make these card investments while driving impact. We know people want to purchase with cause. Still, those opportunities are even less prevalent in burgeoning verticals like trading cards. That’s where our value as an impact marketplace comes in. Charitybuzz can bring cause marketing concepts and value to each new market we enter and apply that framework strategically. Trading cards are just the beginning. Combined with the credibility and trust we’ve engendered over the years through our big auctions, why wouldn’t shoppers choose an impact-generating marketplace every time?
An impact marketplace is a win-win shopping destination for customers. They’re coming to us for the unmatched access, opportunities to do the impossible, and guarantee of top quality we offer. What drives engagement and loyalty from there is the fact that every purchase generates significant social impact.
This premier trading card auction is a big splash for us – the first of many as we continue building our marketplace and turning more and more purchases into impact. We hope this auction is exciting and rewarding for card collectors and brings in new people who can use Charitybuzz to get that unmatched access for years to come. We hope the auction drives significant funding and impact for the Inspiring Children Foundation to change young lives. And we hope this auction serves as an example across industries of how cause can play a role in business success.