Robert J. Ulrich hails from the wonderful town of Modesto, California. After graduating from the University of Pacific in Stockton, he earned his Masters Degree in English from the University of Stanislaus and moved to NYC to pursue a vocation in acting. He eventually returned to California to begin a career in casting. While working at the prominent casting office of Reuben Cannon & Associates, Robert met his future partners Eric Dawson and Carol Kritzer. In 1989, Robert and Eric formed their own company, Ulrich/Dawson & Associates. Two years later Carol Kritzer came on board and they became, Ulrich/Dawson/Kritzer Casting.
Over the last 30 years they have cast over 100 different television shows including The Boys, Feud, American Horror Story, Glee, CSI, Zoey's Extraordinary Playlist, The Mentalist, Dexter, Supernatural, Battlestar Galactica, Rocky Horror Picture Show and James Cameron’s Dark Angel.
Nominated for eight Emmy Awards, Robert won the Emmy for casting the FOX Television phenomenon, Glee. In addition, he was honored with the “Spirit of Hope Award” from the No Limits for Deaf Children organization for casting hearing-impaired actors in Glee. He also won a Media Access Award for casting Actors with Disabilities. In 2019, Robert and his company were honored with the Hoyt Bowers Award for Excellence in Casting, the highest honor you can receive as a Casting Director.
Several years ago, Robert’s career expanded to include on camera work as the host/mentor on Oxygen’s hit competition series, The Glee Project, which provided him the opportunity to expand and diversify his casting pool.
Robert is also a producer in addition to casting. He started a production company, Stay Relevant Productions, with his business partner, Mike Jenner. Robert’s first venture was a dramatic feature film, Billy Boy, which premiered at the Fantastic Fest Film Festival in Austin, TX and later showed at the San Diego Film Festival and the Miami Film Festival. SRP’s next feature film was Mail Order Monster which was on Showtime and is now available for streaming on all major platforms. SRP is also involved in producing a new musical, The Civility of Albert Cashier, and a feature film, Foster Boy, which is presented by Shaquille O'Neal and is also available on all streaming services.
Robert is married to actress Kim Johnston Ulrich and has two children – Cooper and Tierney.