Your group of 4 will enjoy a First Watch lunch experience with the company's Chief Brand Officer, Matt Eisenacher at either the First Watch location in Columbus, Ohio, or Sarasota, Florida!
Matt Eisenacher joined First Watch in 2019 as the Senior Vice President of Brand Strategy and Innovation before taking on the role of Chief Brand Officer in 2023. Previously, Matt was the Chief Concept Officer for Piada Italian Street Food based in Columbus, Ohio where he was responsible for the branding, marketing, IT and business development efforts as the company grew nationwide. Prior to Piada, Matt spent over 12 years in the Consumer-Packaged Goods industry across a variety of food & nutrition brands working for Nestle USA, PricewaterhouseCoopers LLP and Abbott Nutrition. In 2023, Matt was recognized as a Breakout Brand Leader in Ad Age’s inaugural list and, in 2022, was named one of FSR Magazine’s 13 Most Influential Marketing Leaders in the Restaurant Industry. Matt received a Bachelor’s degree in Finance and Management from Ohio University and his MBA, specializing in Marketing, from The Ohio State University.First Watch is an award-winning Daytime Dining concept serving made-to-order breakfast, brunch and lunch using fresh ingredients. A recipient of hundreds of local “Best Breakfast” and “Best Brunch” accolades, First Watch's chef-driven menu includes elevated executions of classic favorites along with First Watch specialties such as the protein-packed Quinoa Power Bowl®, Farm Stand Breakfast Tacos, Avocado Toast, Chickichanga, Morning Meditation (juiced in-house daily), Spiked Lavender Lemonade and its signature Million Dollar Bacon. In 2023, First Watch was named the top restaurant brand in Yelp’s inaugural list of the top 50 most-loved brands in the U.S. In 2023 and 2022, First Watch was named a Top 100 Most Loved Workplace® in Newsweek by the Best Practice Institute. In 2022, First Watch was awarded a sought-after MenuMasters honor by Nation's Restaurant News for its seasonal Braised Short Rib Omelet, recognized with ADP's coveted Culture at Work Award. First Watch operates more than 535 First Watch restaurants in 29 states.
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