Project Runway returns with Season 8 on Thursday, July 29 at a new time, 9 pm et/pt, supersized as 90-minute episodes. Hosted by supermodel and fashion maven Heidi Klum, the hit series provides 17 talented designers – the most in series history – with an opportunity to launch their careers in fashion, under the watchful eye of mentor and Liz Claiborne Chief Creative Officer Tim Gunn. Judges Michael Kors and Nina Garcia weigh in on the best and worst of the runway. "Project Runway" is 2010’s number one rated and most watched competitive reality program on ad-supported cable among Women 18-49, Women 25-54, Women 18+, Adults 18-49, Adults 18+ and Households.
As part of the winner’s prize package, this season’s victorious designer will receive $100,000 from L’Oréal Paris to start his/her own line, a fashion spread in Marie Claire magazine, a $50,000 technology suite by HP and Intel to create his/her own vision and run his/her business, and the opportunity to design and sell an exclusive collection on Piperlime.com. The model paired with the winner of "Project Runway" will also appear in the designer’s editorial feature in Marie Claire and receive $25,000 from L’Oréal Studio Secrets Professional.
Lifetime’s digital offerings will represent a robust collection of video content, including extended runway judging, designer and judge video blogs, and more. They will also feature full streaming episodes of the show, available only on myLifetime.com. Also returning for Season 8 are Rate the Runway photo galleries of the show’s fashions, as well as blogs by mentor Tim Gunn and fan-favorite designers from past seasons.
Other return offerings include the 2010 Webby Award–nominated Tim Gunn’s Workroom videos and Designer Portfolios. Tim Gunn’s Workroom will continue to showcase his critiques of the contestants’ garments- in-progress, and the interactive Designer Portfolios will display the designers’ previous work along with sketches made before the show and throughout the season. Roiworld.com’s popular weekly Project Runway dress-up games (which accounted for more than 4.8MM game plays in Season 7) will also return, featuring illustrated versions of the winning designs in an interactive wardrobe.