Sit down for a 1 hour power lunch with Bozoma Saint John, Head of Global Consumer Marketing, Apple Music and iTunes in Los Angeles.
Over the course of her career Bozoma “Boz” Saint John has earned a formidable reputation as a trail blazing marketing and advertising executive. With more than 15 years of experience that spans multiple industries including consumer packaged goods, digital music/entertainment, fashion, automotive and sports, Boz is uniquely qualified for her current role as the Head of Global Consumer Marketing for Apple Music and iTunes.
Boz and her incredible team of marketing and digital experts are responsible for concepting and implementing strategic campaigns geared towards growing consumer brand recognition, loyalty and equity around the world. For iTunes, Boz oversees initiatives for all verticals including film, TV, movies, books and various other forms of entertainment content. Additionally, Boz’s years of expertise authentically joining the world’s best artists with the world’s biggest brands makes her uniquely qualified to help bring Apple Music to consumers globally in a meaningful, impactful and memorable way.
Before Apple Music and iTunes, Saint John was head of the Music and Entertainment Marketing Group at Pepsi-Cola North America, where she drove breakthrough, integrated & sustained consumer engagement plans for brands across the soda giant’s beverages portfolio, engaging tastemaker-consumers through music, film, TV, print, online, grassroots, events, and retail vehicles.
Previously, Saint John served as VP of Marketing for fashion brand Ashley Stewart, as well as at advertising agency management at Arnold Worldwide and Spike Lee's SpikeDDB. She believes in working closely with musical artists to create special experiences, and has activated celebrity endorsements with Kanye West, Nicki Minaj, Eminem, Katy Perry, her idol, Michael Jackson, and many more. For her breakthrough work, Saint John has received several recognitions, including Billboard Magazine’s Top Women in Music and Top Executives 40 Under 40, Fast Company’s 100 Most Creative People, African Health Now’s Inaugural Gift of Life Leadership Award, BET’s Leading Women Defined Butterfly Award, Ebony Magazine’s 100 Powerful Executives, an invitation to Fortune’s Most Powerful Women Next Gen Summit, and covered AdWeek as one of the most exciting personalities in Advertising. She also contributes her expertise to various groups including serving on the Leadership Council for the United Nation’s partnership with the PVBLIC Foundation, and as a mentor for the Levo League. In the fall of 2014, Saint John was inducted in the American Advertising Federation Hall of Achievement and she now serves on the Hall of Achievement Executive Committee.
Most recently Saint John stole the show at the keynote to Apple’s 2016 World Wide Developers Conference. Buzzfeed's headline even claimed that she is the coolest person to ever go onstage at an Apple event. But as Wired said, she was a bad ass long before she was at Apple.