You can now enjoy a power breakfast with the Founder & CEO of United Entertainment Group, Jarrod Moses in New York City!
With over twenty-five years’ experience in creating strategic partnerships in the entertainment and sports industry, many industry colleagues as well as educators, cite Jarrod's work as the cornerstone of the branded entertainment industry-- bridging the gap between Madison Avenue and Hollywood. After quickly rising through the ranks of Grey Advertising as its youngest President, upon its sale to WPP, Jarrod founded United Entertainment Group (UEG), a global entertainment, sports, and lifestyle agency, as a joint venture with Hollywood powerhouse United Talent Agency.
As Founder & CEO, Jarrod built UEG into a global leader in entertainment, sports, and cultural marketing and after 8 years created an equity partnership with global communications giant DJE Holdings, the parent company of the largest communications firm in the world, Edelman. Now celebrating its 16th year, UEG is a world-leading agency that has developed culture-powered award-winning marketing campaigns for global brands such as Unilever, Pernod Ricard, Samsung, ASICS, PepsiCo, General Mills, AT&T, Starbucks, and The North Face. In addition, his relationships and access to the world’s most influential voices, properties and platforms such as Disney, Netflix, NFL, Time Warner, MARVEL, Universal Pictures, Facebook, and Google, and artists such as Rihanna, Taylor Swift, Jay Z, Mark Wahlberg, Queen Latifah, Kevin Hart, Lady Gaga, Pharrell Williams, and Drew Barrymore, have provided UEG clients unprecedented value and a unique approach into the entertainment and lifestyle industry.
Always seeking the most unique ways to elevate platforms by partnering with cultural leaders and creators, one of Moses' proudest moments has been signing Queen Latifah as one of CoverGirl's most successful spokespeople as well as leading the creation of CoverGirl Queen Collection cosmetic company. In addition, Moses led the development of Roc Nation United, a global partnership between UEG and Jay Z's Roc Nation, to create culturally relevant brand partnerships and licensing opportunities between global brands and Roc Nation's prestigious roster of athletes and artists. In 2022, Edelman announced that Moses would oversee its new offering, Entertainment, Culture &; Sports, fortifying their client offerings by seamlessly integrating cultural resonance and unprecedented access with client imperatives.
To date, Moses’ work has earned him many industry accolades including Emmys, Platinum Records, Cannes Lions, and Effies. Jarrod's been featured in The New York Times, Variety, Hollywood Reporter, AdAge, and on NBC’s The Apprentice, CNN, ABC, Bloomberg TV and Radio, Fox Business News, and many international publications as an expert on this new world of entertainment marketing. Jarrod is also an adjunct professor of marketing at Columbia University Business School, has served on the Board of Riverside Church's youth basketball program, and is an original co-founder of the New York Comedy Festival.
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