Peter Taunton is a pioneer in the fitness industry. In 2003, he had a vision for Snap Fitness: to create an affordable, 24-7, results and value driven gym concept that was differentiated from the impersonal, expensive big-box experience. Today there are Snap Fitness franchises open or in development in 2,500 locations in 26 countries.
Taunton, as the Founder and CEO of Lift Brands, didn’t stop there. Peter is an expert at understanding consumer desires and fulfilling them. Over the years, he has acquired or founded several brands to round out the consumer-fitness experience: 9Round, Farrell’s, YogaFit, STEELE Fitness, Fitness On Demand. Together with the Snap Fitness brand they comprise the world’s largest wellness franchise organizations with over 6000 locations open or in development across multiple brands serving 165 million workouts and counting.
Peter went on to become the Ernst and Young Entrepreneur of the year and founder of one of the largest wellness brands in the world. Over the years Taunton has been featured in several prestigious industry and entrepreneurial magazines such as Forbes, Entrepreneur and Inc. 5000.
Taunton credits his success to the fundamental advice passed down from his father; “Don’t wait for business or success to fall in your lap… you need to put yourself out there and go get it!” and Peter did just that.. today he has expanded and diversified his business holdings around the globe.
For Taunton, it comes down to one word: passion. He has it, he teaches it, and the results speak for themselves.
Even as his operations expand, he remains ever-committed to providing knowledge and sharing his own firsthand experiences to help others find their way in life or in their own entrepreneurial journey in the quest for personal financial freedom.
Notice of Updated Buyer Terms of Use
We have recently updated our Buyer Terms of Use. We encourage you to review the revised terms to ensure continued understanding and compliance. By continuing to use our platform, you acknowledge and agree to the updated terms. View the updated Terms of Use