Enjoy lunch for 5 with Romy E. Mehlman, Vice President of Marketing, Lucky Strike Entertainment in NYC!
Romy Mehlman joined Lucky Strike as the Vice President of Marketing in October 2013. She is responsible for conceptualizing and implementing business and market strategies in order to further build Lucky Strike Entertainment’s growing domestic and international brand. Mehlman oversees the food and beverage programs, market research and planning, directs all promotion and advertising activities, partners with the sales and operations teams, and manages the company’s marketing and creative staff, and public relations and social media agencies. Additionally, she focuses on bringing in new revenue streams, corporate events and partnerships, as well as builds regional outreach and community engagement for Lucky Strike’s multiple locations across the United States and Canada.
Prior to joining the company, Mehlman was the Vice President of Worldwide Theatrical Research for Disney Live Action and Marvel at The Walt Disney Studios and oversaw a successful campaign for The Avengers, which had the #1 domestic opening of all time and the #3 global box office of all time. Previously, she was Hard Rock International’s Director of Marketing for the Western Region, where she led a team of over thirty sales and marketing managers for more than twenty Hard Rock Cafes in the US as well as the openings of five new Hard Rock Cafes in 2009-2010. Mehlman served as the Director of Worldwide Market Research for Columbia TriStar Marketing Group/Sony Pictures Entertainment, and has held positions at Twentieth Century Fox and Artisan Entertainment. She graduated from the University of Pennsylvania with a B.A. in Communications.
As a contributor to Bowling for Breastcancer.org event, Ms. Romy E. Mehlman adds visibility and authority to Breastcancer.org, the leading resource for breast health and breast cancer information and support receiving more than 15 million visits each year.
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