Bid to own Love Board by James Goldcrown, a unique surfboard created for Project Zero!
Artist: James Goldcrown
Title: Love Board
Year created: 2023
Medium: Spray paint on surfboard
Edition: Unique
Height (inches): 77
Width (inches): 19
Depth (inches): 2
Signed by the artist
Signed Area: back
Description of piece:
James Goldcrown is one of the most sought after contemporary artists. James customized this surfboard with his iconic hearts for Project Zero to raise funds for coral reef restoration.
Artist bio:
When artist James Goldcrown began experimenting with aerosol paints a decade or so ago, he habitually tested each can’s pressure by spraying a random heart design on a wall in his studio. It wasn’t long before those hearts—layers and layers of them—propelled his career to international recognition. With spray paint as his signature medium, he has adorned facades, interiors, apparel, product packaging and other surfaces for luxury brands, corporations and discriminating homeowners. Just don’t call it “street art.” Goldcrown prefers the term “muralist art.” Goldcrown was born and raised in West London. He taught himself photography skills, and he left school as a teenager to work as a staff member at a local darkroom. That led to working in fashion photography. He also dabbled in film and produced an award-winning documentary on the HIV/AIDS epidemic in Africa. In 2007 he moved to New York City, where, in addition to working in fashion photography, he sold his paintings on the streets of SoHo. As he became disillusioned with the low pay and high, often demeaning, demands of the fashion world, he turned to his own artwork more and more. That’s when he started experimenting with spray paint. “It was a quick way to overlay colors,” he recalls. “I got really good at controlling the paint.” In 2015, a pizzeria in NYC’s SoHo neighborhood invited Goldcrown to paint the exterior of their building. Valentine’s Day was coming up, so he composed a vibrant mural of overlapping hearts. (He calls them “bleeding hearts,” because of the streams of paint that trickle down from the pointy ends.) He added a small tag at the bottom, #LOVEWALL—a name that stuck. To Goldcrown’s amazement, within days the photogenic mural went viral as a selfie backdrop for influencers, art lovers and practically everyone who passed by. He decided to keep on making hearts and see how far they would take him. The end is nowhere in sight. “That’s what people are asking for,” says Goldcrown, who now makes his home in West Hollywood, with his wife and 3-year-old son. “Hearts are a universal language, so hopefully I’m spreading some love."
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