Discuss the entertainment business with CEO of Threshold Entertainment Group Larry Kasanoff over lunch in Los Angeles.
Film Producer Larry Kasanoff, is Chairman and CEO of Threshold Entertainment Group. Threshold Entertainment Group makes Movies, Animation and Location Based Entertainment, largely based on some of the world’s biggest IP brands, including Marvel, Mortal Kombat, Spiderman, Batman, Superman, Star Wars, Star Trek and Lego. Mr. Kasanoff produced all Mortal Kombat media including two Number One films, a television series, an animated series, platinum selling soundtracks, direct to dvd, and a live tour.
He is Executive Producer of the box-office smash film, True Lies, starring Arnold Schwarzenegger and directed by James Cameron. Previously, as president and co-founder of Lightstorm Entertainment, he supervised production, marketing, publicity and merchandising for the four time Academy Award winning hit, Terminator 2 Judgement Day. He produced two movies with Academy Award winning director Kathryn Bigelow. Mr. Kasanoff often operates at the nexus of entertainment and technology. He was the first:
His next venture at this crossroads uses Threshold’s proprietary Virtual Reality technology to disrupt the $65 Billion/year theme park industry by building VR powered, immersive, 4D attractions, based on some of the world’s biggest brands, in the world’s most visited tourist destinations.
Mr. Kasanoff is currently working on a feature film based on TETRIS®, one of the world’s best selling video games.
As a producer or studio head, Mr. Kasanoff has made over 200 feature films, including Dirty Dancing and Academy Award Winning Best Picture, Platoon. In the music world, Larry has packaged or produced video projects with several of the world’s biggest talents, including Michael Jackson, The Rolling Stones, and Dick Clark. For Terminator 2, he produced MTV’s top video of the year, “You Could Be Mine” with Gun's 'N Roses. Mr. Kasanoff and Threshold have been profiled in The New York Times, The Wall St. Journal, USA Today, Time magazine, South China Monring Post, Wired, Maxim, and Playboy and has been featured on CNN, Fox News, ABC World News Tonight, CNBC, The Howard Stern Show and more. Mr. Kasanoff holds an MBA from the Wharton School of Business and a BA from Cornell University.
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