Enjoy a one hour private meeting with KP Entertainment's Leading Executive Kerri Edwards at her office in Nashville, TN!
As the founder and president of management firm KP Entertainment, Kerri Edwards is a key figure in the careers of country stars Luke Bryan and Cole Swindell. She’s a perennial presence on Billboard’s Country Music Power Players list of the most influential executives on Music Row and its Women in Music rankings of the most powerful female executives in the entire business. She appeared among the top movers and shakers in Variety’s inaugural Music City Impact Report in 2017 and made a similar list at Hits magazine. A decade since she first became a manager, Edwards is the ultimate insider, involved in the touring, publishing, branding and business decisions for some of the genre’s most-sought-after performers. “I really do love the management side more than I ever dreamed I would,” she reflects, “but it is the hardest thing I've ever done. And it is the most time-consuming thing I've ever done.” It was likewise something she did reluctantly. Working at a music publishing company owned by Roger Murrah (who’s written hits for Alan Jackson, Waylon Jennings and The Oak Ridge Boys), Edwards made it a personal mission to help Bryan – a Murrah staff writer at the time – land his first recording deal. She was three years down the road in that effort, having secured a contract for him with Capitol, but was still trying to find Bryan an established manager.
Luke finally convinced her that she was the one for the job. As it turned out, Capitol president Mike Dungan agreed. “If we’re going to do something, we’re going all in,” she says. “I don’t know how not to.” Going “all in” is how a relentless artist such as Luke Bryan grows from unknown question mark to Entertainer of the Year. It’s how a driven personality such as Cole Swindell turns a green songwriting career into a record-setting pace as a headliner. And it’s how an untrained manager such as Kerri Edwards assembles a variety of skills to become one of the top power players in country music. She came into the business knowing virtually nothing about it, but now she’s well versed in nearly every facet – she knows the players, knows the procedures and knows the right questions to ask in touring, publishing, radio, branding and the music itself. And she knows that today’s answers in all those areas lead to tomorrow’s questions. “Hopefully, you’re always learning something,” she says, “and hopefully there’s new things to come.” When they do, Kerri Edwards is all in.
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