Built upon a longstanding partnership rooted in Mexican culture, creativity, and the spirit of celebration, Tequila Don Julio and award-winning Mexican American fashion designer Willy Chavarria reunite to unveil the newest Tequila Don Julio 70 Añejo Cristalino Artist Edition Bottle. This release honors modern Mexico through the lens of heritage, craft, and innovation by blending timeless artistry with contemporary design to tell a story of pride and cultural resilience.

In celebration of the release and the cherished Día de Muertos holiday, Chavarria brings his artistic vision to the Willy Chavarria x Tequila Don Julio Cristalino Collection, a first-of-its-kind, hand-crafted jewelry line made in Mexico and inspired by Tequila Don Julio 70 Añejo Cristalino. Each piece, polished in white gold and encrusted with diamond pavé and radiant crystals, reflects a modern tribute to Mexico through Chavarria’s signature rose motif and intertwined serpents.

The winning bids will be donated to organizations that uplift Mexican and Hispanic creatives including the National Association of Latino Arts and Cultures (NALAC) and Plataforma Arte Contemporáneo.