The annual FiFi® Awards and Celebration, presented by The Fragrance Foundation, is considered the “Oscars” of the fragrance community where the amazing talents of the fragrance world are awarded a coveted FiFi® crystal statuette to honor their perfume creations. The FiFi® red-carpet party on June 10th is always proud to welcome industry leaders as well as celebrities and VIP’s from stage, screen and music.

This year, for the very first time, The Fragrance Foundation is delighted to inaugurate the FiFi® Awards Charity Auction in the days leading up to and following June 10th. Thanks to the amazing generosity of Foundation members, a veritable treasure-trove of outstanding, one-of-a-kind packages have been donated that will directly benefit two incredible non-profit organizations: Breast Cancer Research Foundation (BCRF) championed by FiFi® Hall of Fame recipient Michael Kors and Usher’s New Look Foundation, founded by FiFi® Male Fragrance Celebrity of The Year Usher. The Fragrance Foundation hopes to make this ‘give-back’ component an annual feature of the FiFi® celebrations.

The mission of The Breast Cancer Research Foundation® is to achieve prevention and a cure for breast cancer in our lifetime by providing critical funding for innovative clinical and translational research at leading medical centers worldwide, and increasing public awareness about good breast health. More than 85 cents of every dollar goes to research and awareness programs. To learn more please visit www.bcrfcure.org

New Look Foundation ensures young people have the tools they need to be global leaders. Every year, New Look mentors hundreds of youth as they discover their power as global leaders. To learn more please visit http://www.ushersnewlook.org