Whether you're an up-and-coming band, or an established artist looking to take your career to the next level, enjoy an artist management consultation with Jonathan Azu, of the new artist management company, Culture Collective during a private virtual session!
Jonathan Azu, a two-time Billboard 40 Under 40 Power Player and former Red Light Management EVP & General Manager, has announced the launch of a new artist management company, Culture Collective. With an initial focus on urban genre clients, Culture Collective and Azu will better represent creatives who are redefining their culture while also exemplifying and promoting diverse leadership in entertainment for the next generation. According to a Forbes 2017 article, Hip-Hop and R&B genres are responsible for 25% of music consumption and over 29% of all on-demand streams across the country. However, executives of color are still relatively scarce atop major music companies. Culture Collective is positioned to represent artists’ interests at the highest level by maximizing strategic relationships that benefit team members while accelerating and nurturing the development of its clients. “I created Culture Collective for reasons bigger than music, and after years of driving success for some of the industry’s most iconic artists brands and companies, I am excited to leverage my knowledge and relationships to create a diverse environment that is inclusive and will develop dynamic managers and powerhouse entertainers,” Azu says.
Prior to joining Red Light, Azu was EVP of Operations and Business Development for Superfly Presents, the co-founders of Outside Lands and Bonnaroo Music & Arts Festival, and was VP of Music Partnerships for CBS Radio. He is a graduate of Drake University and currently serves as a Board Trustee. At Culture Collective Azu will continue to manage a roster of iconic, superstar clients including, Anita Baker, Emily King, Cory Henry, Luke James, Michelle Williams and more. He will also continue to partner with companies that he has previously worked with to discover new business ventures that will complement Culture Collective’s mission. In addition to his work as an artist manager, Azu advises and invests in many early-stage entertainment companies.