Herve Leger is a French fashion house founded by the designer Hervé L. Leroux. He pioneered the creation of so-called bandage dresses, so-called "body-con" (body-conscious) garments made using materials traditionally associated with foundation garments to create bandage dresses that would mold and shape the wearer's figure with its signature bandage-like strips. In September 1998, Hervé Léger was acquired by the BCBG Max Azria Group from the Seagram's Group. This was the first-ever acquisition of a French couturier by an American designer. In April 2007, Max Azria relaunched the Hervé Léger brand under his own design direction with a capsule summer collection, which was offered at select department stores and specialty boutiques.
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