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April 15, 2008

News Release

Amphibian Ark Announces "Walking Frog" Naming Auction

Highest bidder wins exclusive naming rights to frog species from Ecuador

ST. LOUIS (May 15, 2008) — Amphibian Ark, a global conservation organization formed in an effort to save the world's amphibians from mass extinction, is announcing its first frog naming rights auction, beginning immediately. The highest bid made on www.charitybuzz.com will win the naming rights to a newly discovered species of genus Osornophryne, an endangered frog species indigenous to the remote Andes mountains in Ecuador.

From one-third to one-half of the planet's 6,000 amphibian species — frogs and toads, salamanders and newts, and caecilians — are in danger of extinction and the Osornophryne frog is no exception. The immediate danger is caused by habitat loss, climate change, pollution and pesticides, and over-collection for food and pets.

"After thriving for 360 million years, frogs are in harm's way," said Jean-Michel Cousteau, supporter of Amphibian Ark and founder of the Oceans Future Society. "Because amphibians are the first to feel the effects of environmental stressors that could ultimately harm humans, the time to act is now."

The unique, genus Osornophryne is known for having no tadpoles because it cannot swim; instead its hatched eggs reveal froglets. And, instead of jumping, it walks slowly along the forests of the Andes.

The winning bidder's selected name will be published in a scientific journal. Arrangements can also be made to tour the conservation facilities in Ecuador that will protect the species, and see other endangered amphibians in their natural habitat.

The proceeds will be used by Amphibian Ark to save the 500 most endangered amphibian species on the planet — including the new, walking frog. The auction is being conducted by charitybuzz.

Auctioning off naming rights for species is a growing tactic by wildlife protection organizations to raise the funds necessary to protect our planet's biodiversity. Recent auctions has allowed philanthropists to name spiders, monkeys, and bears.

"We are very proud to be working with Amphibian Ark in their incredibly worthy project to help raise money to protect endangered amphibians," said Coppy Holzman, CEO of charitybuzz.com. "Based on our prior species naming experience, we fully expect this series of frog naming auctions to be very successful and encourage everyone to visit the site and aid this worthy cause."

In order to make a bid or learn more about Amphibian Ark and the new Osornophryne frog species, please visit http://www.charitybuzz.com/area.do?id=773.

Amphibian Ark is a partnership between the World Association of Zoos and Aquariums (WAZA), IUCN/SSC Conservation Breeding Specialist Group, and IUCN/SSC Amphibian Specialist Group. It was formed to develop, promote, and guide short term captive management of threatened amphibians, making possible the long-term survival of species for which adequate protection in the wild is not currently possible. For additional information about Amphibian Ark please visit www.amphibianark.org.

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