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Original The Mission of BRAG is to be the leading provider of resources and development support that empowers African Americans and all people of color to reach their highest professional potential in retail and related industries by: promoting awareness to the corporate community of challenges facing people of color in the workplace and assisting in the selection, development and advancement of people of color; promoting the professional development and leadership skills of high school and college members, professional members and associates; and providing a forum for the exchange of information and offering an environment for networking

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